Bussiness Intel

Geospatial Analytics Lab

Location Analytics  -  GIS Maps  -  Data Dashboards  -  Remote Sensing 

Business Intelligence

2017

Sales and Marketing - Territory Optimization

Objective:

Minimize the operational cost of a door-to-door sales campaign and

target neighborhoods with the right consumer profile.


> The map app shows the locations - at the neighborhood level - of high-value sale areas, where the salesperson can potentially find new clients to sell premium packages and for existing customers, evaluate upselling opportunities.

> The precise delimitation of high-value sales territories - with high sales potential - the sales campaign coverage area is strategically reduced, decreasing its overall cost. It is also useful to evaluate sales performance in a more efficient manner.

Vanessa Mateus, Geospatial Analyst

GeoBILab@gmail.com

2017

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